Why GORBYX Diet™ CBT Games?


Obesity is a life-threatening epidemic that continues to contribute to the global burden of chronic disease and disability worldwide. In 2008, more than 1.4 billion adults were overweight (defined as BMI ≥25 kg/m2).1 Of these overweight individuals, nearly 500 million were considered obese (BMI ≥30 kg/m2).1 By 2015, the World Health Organization predicts that 2.3 billion adults will be overweight and more than 700 million obese.A recent study demonstrated that individuals who eat in response to emotion or stress are 13 times more likely to be overweight or obese than those who have better control over their emotions and stress levels.2 This data underscores the impact of emotional eating on obesity and also suggests that alternative, proven approaches must be incorporated with new strategies to effectively reverse the upward obesity trend.

Cognitive behavioral therapy (CBT) is a psychotherapeutic treatment that helps patients understand the thoughts and feelings that influence behavior. CBT has been successful in treating a number of disorders, including phobias, anxiety, depression, and addiction. In short, CBT is a short-term therapy that teaches patients to identify and change destructive behavior (e.g. such as emotional or irrational eating habits) that have a negative influence of behavior (e.g. overeating). The basic assumption of CBT or behavior therapy is that most behavior is learned and therefore can be unlearned.

Behavioral science studies have clearly established the power of positive reinforcement in changing behavior. Individuals who engage in an activity that leads to a reward are more likely to engage in that activity again in the future. Subsequently, the frequency of the rewarded behavior will increase. This type of learning even occurs unconsciously, as it does with potentially negative behavior such as gambling. People are rewarded unexpectedly when they gamble and the frequency of the rewarded behavior clearly increases.

The newly developed GorbyX™ Games consist of a compilation of health and wellness games designed to educate, entertain, and reinforce the importance of proper nutrition to children and adults. More importantly, GorbyX™ Games were developed using CBT as the fundamental principle to encourage rational, healthy eating habits. The overall goal of the GorbyX™ Games is to teach rational eating and proper food combinations by reprogramming the brain to change unhealthy eating habits through behavioral interventions. This unique feature of the GorbyX™ Games further distinguishes it from traditional approaches, such as weight loss programs that dictate the amount of calories and/or consumption of specific types of foods.

Similar to CBT principles, GorbyX™ game players are rewarded for choosing healthy food combinations. Choosing healthy food choices learned through playing the GorbyX™ games may, at minimum, make game players more aware of the importance of healthy eating and influence healthy food combinations while dining out or selecting food options at the supermarket. Long-term, this type of learned behavior may also contribute to weight loss, reduction of acid reflux, healthy blood profile, improved cholesterol levels, less lethargic body, better sleep and a healthier lifestyle.

GorbyX™ Games are currently offered as either a board or card game. To pique the interest of potential players, GorbyX Games are modeled after common card games. GorbyX™ playing cards are color-coded and represent each of the food groups (G=green for vegetables, O=orange for fruits, R=red for proteins, B=brown for grains, Y=yellow for dairy). The following GorbyX™ card games are available: GorbyX Poker™, GorbyX Bridge™, GorbyX Poker Diet™, Heart Attack Poker™, GorbyX21™, GorbyX Rummy™, GorbyX Solitaire™, GorbyX Diet™. GorbyX Ὰ La Carte is a board game. The objective of each game and game rules are described elsewhere.

Overall, the impact of the GorbyX™ Games on its players is anticipated to have a significant effect on improving the quality of life and health of individuals worldwide.



1. World Health Organization (2012). http://www.who.int/mediacentre/factsheets/fs311/en/.   

2. Ozier A, Kendrick O, Leeper J, Knol L, Perko M, Burnham J. Overweight and Obesity Are Associated with Emotion- and Stress-Related Eating as Measured by the Eating and Appraisal Due to Emotions and Stress Questionnaire. Journal of the American Dietetic Association. 2008;108:49-56.


Online Store

Shopping cart

Cart empty

Login Form